Registration deadline: January 22, 2010
Application deadlines: February 17, 2010; April 12, 2010

Professional theatre companies and multidisciplinary arts organizations that produce regular seasons of theatre performances may apply for support in this category.  Funding is to be directed toward artists’ fees and salaries for seasonal activity.  Organizations should not apply for one specific project unless they are a developmental company that creates and produces a single show in a given year.  Applicants may make only one request to the Program.  Touring and/or co-productions are to be considered part of seasonal activity.  New applicants to the Program must apply under the New Theatre Advancement category.  

Application Instructions

The online application form includes the following questions and a project budget.  Required support materials are listed below.

Application Narrative Questions

Artistic/Programmatic

1. Program Overview
Describe the seasonal activity planned for the request year.  Briefly outline plans for the following year if this is a multi-year request.

2. Developments/Challenges
Describe any significant changes or developments in your programming.  What are your key programmatic challenges and how will you address them?

Managerial/Fiscal

3. Managerial Overview
Describe the administrative structure of your organization.  Note recent changes in staff and board.  Describe the board’s involvement in the organization.  

4. Fiscal Overview
Provide a fiscal overview of your organization.  Describe your fundraising strategies and plans for meeting current and future expenses.  Note board involvement in fiscal planning.  Is there one individual with primary responsibility for fiscal management? 

5. Marketing
Describe your marketing efforts, both organizational and programmatic.  Have there been any recent changes in your approach to marketing?  Describe your use of online resources and social networking sites in your marketing.  

6. Facilities/Collaborations/Touring
Describe your office and performance facilities (if applicable).  If you rent performing space, do you have a regular venue?  Have you engaged in any recent collaborations or co-productions?  Are there plans for this type of activity?  If you are involved in touring, please describe that activity.

7. Assessment
How does your organization assess the effectiveness of its work—artistic, managerial, fundraising, etc.?  Are you currently operating under a strategic plan?  Do you hold any type of organizational planning sessions or planning/assessment retreats?

Service to the Public

8. Audience Development
Discuss your efforts to maintain and increase audiences.  Do you have subscribers or members?  If so, how many?  Describe any efforts to diversify your audiences.

9. Outreach
Describe all outreach activities—including education programs, discount ticketing, talk-backs, newsletters, etc.—offered to the public by your company.  Do you reach out to under-served populations in your community?  Do you collaborate with any community-based or social service organizations?

New in FY11: Production Summary Lists for your current season and last season should be submitted using the Production Summary form (click here or see the right-hand navigation menu). Please list the title of each play you produce, the name of the playwright, the name of the director, the AEA contract (e.g., LOA, Mini, Showcase, etc.) if applicable, the number of performances, and the range of artists' fees. Readings should not be included. Print 8 copies of this Production Summary List (double-sided, if possible) and include them with the hard-copy Support Materials that you will mail to the program. 

Support Materials

Please send 2 copies of the following materials to the Program by the application deadline: